We’re excited to announce that Tavern Media Group is officially expanding our phygital advertising network across Dane County and Sauk County, bringing our smart glassware platform to bars, taverns, and lounges throughout Southern Wisconsin.

What This Means for Local Businesses

Starting this spring, local businesses in Madison, Middleton, Verona, Sun Prairie, Fitchburg, Baraboo, Wisconsin Dells, Prairie du Sac, and surrounding communities can now access our branded glassware advertising network. Whether you’re a real estate agent looking to reach homeowners during their evening out, or an auto repair shop wanting to stay top-of-mind with local drivers, our network puts your brand literally in the hands of your ideal customers.

What This Means for Venues

Bars and taverns across Southern Wisconsin can now apply to receive free, commercial-grade glassware through our venue partnership program. There’s no cost, no long-term commitment, and we handle all breakage replacements. If you’re a venue owner spending thousands per year on replacement glassware, this program could reduce your overhead to zero.

Category Exclusivity Is Limited

One of the core principles of our network is category exclusivity. We only allow one business per industry per circuit. That means if a local law firm locks in their spot on the rocks glasses at a downtown lounge, no competing firm can buy that space for the duration of the circuit. It’s first-come, first-served—and categories are filling up quickly in the Dane County market.

How to Get Started

For advertisers, the process is simple: check whether your category is available in your target area, review our circuit packages, and lock in your spot. For venues, fill out our quick application and we’ll schedule an initial meeting to assess your glassware needs and get you set up.

We’re proud to be building something that connects local businesses with local communities in a way that’s measurable, affordable, and effective. Southern Wisconsin is where we started, and it’s where we’re doubling down.