CASE STUDIES

Real Results from Real Venues

See how local businesses in Dane and Sauk Counties are using Smart Glassware to capture attention, drive engagement, and track real ROI.

FEATURED CASE STUDY

Apex Auto Repair — The Rocks Tier

Apex Auto Repair, a locally-owned shop in Dane County, wanted to reach decision-makers in the 30-55 age bracket who frequent upscale bars and lounges. Traditional ads weren’t delivering measurable results. Smart Glassware changed that.

$499

Monthly Investment

100

Rocks Glasses Deployed

8

High-End Venues

90 days

Campaign Duration

CAMPAIGN RESULTS

The Numbers Tell the Story

1,247

Total QR Scans

23%

Scan-to-Click Rate

89

Lead Form Submissions

$0.02

Cost Per Minute

45 min

Avg. Dwell Time

Fri 8-10pm

Peak Scan Window

12

New Customers Attributed

$5,988

Estimated Revenue Generated

THE DIGITAL JOURNEY

From Glass to Customer

Step 1

Glass Served

Customer receives an Apex-branded rocks glass with embedded QR code at a high-end lounge.

Step 2

QR Scanned

Customer scans the QR code and lands on a custom Apex Auto landing page with a $50 service offer.

Step 3

Lead Captured

Customer submits their info to claim the offer. Data flows into Apex’s CRM automatically.

Step 4

Service Booked

Apex follows up within 48 hours. 13.5% of leads convert to paying customers.

MONTHLY IMPACT REPORT

Sample Report Preview

Every advertiser receives a detailed monthly report with these metrics.

Total Impressions4,500
Unique QR Scans423
Landing Page Views387
Lead Submissions31
Peak DayFriday
Peak Time8:00 PM – 10:00 PM
Top VenueThe Capitol Lounge
Avg. Time on Landing Page2 min 14 sec
YOUR STORY IS NEXT

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